- ElasticSearch Filtering: Rapid and accurate search/filter system based on behavior, location, and industry.
- AI-Based Lead Scoring: Automatically ranks leads based on engagement patterns, likelihood to convert, and historical data.
- Next.js Frontend: Fast, interactive, and mobile-friendly interface.
- Automated Outreach: AI sequences emails, messages, and follow-ups to improve lead engagement.
- Insights Dashboard: Real-time metrics including conversion rates, funnel performance, and engagement trends.
- Data Compliance: GDPR-compliant platform with strong encryption for secure lead data management.
- Next.js: For a performant, SEO-friendly frontend.
- ElasticSearch: For advanced, real-time lead filtering and search.
- Nest.js + Node.js: Scalable and secure backend services.
- PostgreSQL & MongoDB: Robust data persistence for both structured and unstructured data.
- AI Models (Custom ML): For scoring leads and optimizing engagement workflows.
Managing accurate lead scoring required building custom ML models tailored to real estate behaviors. Also, balancing performance with large datasets in ElasticSearch took several optimization cycles. Real-time communication and GDPR compliance also posed interesting integration and architectural challenges.
Lead Garantie significantly enhances lead targeting and outreach efficiency for businesses. It has successfully reduced sales cycles and improved conversion rates for real estate companies using intelligent automation and data-driven workflows.